Why Every Small Business Needs YouTube Content

In today’s digital age having a strong online presence is essential for the success of any small business. With the rise of social media platforms and video-sharing websites like YouTube, small businesses now have the opportunity, and necessary tools, to reach a wider audience and connect with potential customers in the most engaging way possible; personalized video content. YouTube has become one of the most popular platforms for businesses to share valuable information about their brand, products, and services, but more importantly, it is the perfect platform to provide value by answering your industry’s most commonly asked questions. 

In this article, we will discuss why every small business needs YouTube content, and provide you with the information you need for growing a successful YouTube channel.

Does My Small Business Need YouTube Content?

Running a small business is complicated and time-consuming, so you might think of a YouTube channel as a nonessential use of your valuable time and energy (assuming you have any time or energy left at the end of each day). However, given the current statistics of the YouTube platform, there are several components you need to consider that may influence your decision to launch a YouTube channel.

1.)  Number of YouTube Users

There are over 2 billion monthly users on YouTube, which equates to approximately 30 million visitors per day. This large and diverse audience makes YouTube a powerful tool for reaching potential customers and cultivating loyal subscribers to your brand’s content. Best of all, the individuals who watch your content won’t just be located in your home state or primary business location. People from all over the country, and world, can see and share your content and provide you with the opportunity to reach locations you may have never considered. In the long run, you can expand your business with relative ease and efficiency. 

2.)  Easy-To-Use Tools & Data

YouTube provides you with easy-to-use analytics tools you will need to monitor your content. With a simple click of the mouse, you can see which geographic regions are watching your content, how frequently your content is being watched, and the various age ranges and genders that are watching every piece of content you make. This information is immensely valuable in helping you narrow down and pinpoint your ideal customer, and ultimately make it easier for you to drive sales and generate leads.

3.)  Youtube is FREE

YouTube is FREE. It’s often been said, “If it sounds too good to be true, it probably is.” However, YouTube may be the exception to that statement.

YouTube is a FREE platform with over 113 million active channels. The reason YouTube is free to business owners and content creators is simply because its parent company, Google, generates revenue through online advertising, product licensing, tech development, investors, and a variety of other lucrative avenues. There is no need for Google to charge any business owner for setting up a YouTube channel. In fact, Google will PAY YOU for creating and operating your YouTube channel on a consistent basis.

This brings me to my last point… You can make money from YouTube.

4.)  Make Money From Youtube

YouTube has an established set of criteria every YouTube channel must meet to be monetized (number of subscribers, a certain number of watch hours, no flagged videos, etc), but once you meet those criteria you will be eligible to join the YouTube Partner Program. Once you're accepted into the program, you can begin running ads on your content and earn a share of the revenue those ads generate. This is easier said than done but isn’t outside the realm of possibility for any business. Many businesses have achieved this and now utilize YouTube as a secondary revenue stream for their business.

To summarize, a YouTube channel is the business tool you never knew you needed. It can provide you with the tools you need in order to grow your business, help pinpoint your target customer, expand your national and international reach, and eventually create a secondary revenue stream for your business for free. If you’re a small business owner looking for a free marketing solution, YouTube is the platform you’ve been searching for.

How Do I Make Youtube Content? 

Due to the fact we’re a video production company, you’re probably expecting us to say, “Give us a call and we’ll just shoot it for you.” However, we’d like to approach the question “How do I make YouTube content?” from a better angle. An angle that provides you with some actual value and insight by giving you our simple two-word answer; PROVIDE VALUE.

The secret to creating successful YouTube content and growing a successful YouTube channel is creating content that provides value to the viewer. Every business is capable of providing value. You start with your businesses’ primary industry and provide informative, useful, and vital information pertaining to every facet of that industry, and showcase your services as you go.

Here’s an example that may help you understand exactly what we’re talking about…

Let’s say you’re the owner of a small-town bakery. You know a ton about baking, including hundreds of recipes, knowledge on the best cooking appliances every master baker should have in their kitchen, and have researched a wide variety of trends currently taking place in the baking industry. Your brain is a baking encyclopedia, and now it’s time to share your knowledge with the rest of us; The people who struggle to bake pre-packaged chocolate chip cookie dough.

Why not make a video called “How To Bake The Perfect Chocolate Chip Cookie”?

As a follow-up, you could make a video called “How To Avoid Burning Your Chocolate Chip Cookies”.

After that, you could make a video called “Milk Chocolate Vs Dark Chocolate: Which Cookie Ingredient Is Better?” and take a deep-dive into the world of chocolate chip cookies.

What about a video called “The Best Pre-Packaged Chocolate Chip Cookies” to help those parents rushing to gather everything they need for their kid’s upcoming birthday party?

Now imagine taking these four examples and replicating them for every type of cookie you could ever think of making, and then do it again for birthday cakes, pies, cheesecake, and any culinary confection that ever came out of your oven. The possibilities are endless, and so is the amount of content you can develop about your industry.

These examples provide value to your viewers and eventually highlight you and your business as a reputable source of reliable information. Viewers will continue to see your content, and learn more about your services and knowledge, and rely upon you to answer their questions. You and your business become the go-to source for everything you need to know about baking.

Value brings trust… Trust brings loyalty… Loyalty brings customers. That’s the power of providing valuable information, and the key to creating YouTube content for your business.

Is Making Youtube Content Expensive?

Now that we’ve talked about the most effective way to develop content for your YouTube channel, you might be wondering how much content development actually costs. The truth is there is no exact answer. Some businesses shoot their own content with a cell phone and upload basic, yet informative, videos on a daily basis. Others hire a video production company to create detailed videos with high production value, professional editing techniques, graphics, and sound mixing. There is no right or wrong way to develop YouTube content, just the way that’s most suitable for your business needs.

If you’re a small business owner simply looking to get the word out about your business, and are already operating on a tight budget, it’s probably smart to shoot content yourself as you begin to develop a following and gain clients. As time goes on and your business grows, you can always go back and re-shoot pieces of content with a more professional approach.

If you’re a small business that wants to solidify your brand’s image online, and have a modest marketing budget to do it, it’s probably in your best interest to hire a video production company to help you bring your content to life. You’ll be able to work together to create scripts, and storyboards, and ultimately develop a detailed blueprint focused on the longevity of your YouTube content. You’ll be able to utilize professional equipment and end up with a collection of well-polished videos that will help your business grow.

No matter which route you decide to take always remember that providing value is the key to YouTube success.

 How Can Cinescope Video Help?

If you’re a small business owner looking to create YouTube content, Cinescope Video is here to help you. We offer a variety of video production services, including scripting, storyboards, scheduling, video production, video editing, graphic design, and more. All of our services will help you bring your YouTube content to life and solidify your brand’s image for online viewers everywhere.

To learn more about our video content services, please visit our video content creation page. You can also get in touch by contacting us through our website or by giving us a call at (313) 889-2463.

We think your business is AWESOME, and we think the rest of the world should think that too. Let’s work together to create some amazing YouTube content.